Rise and Thrive
Unleashing the Entrepreneurial Warrior Within
By Subodh Bajpai · Published August 26, 2023 · Notion Press · ISBN: 9781636409894
About the Book
In a bustling entrepreneurial landscape where stories of triumphs and challenges intertwine, Rise and Thrive emerges as a beacon of guidance from Subodh Bajpai, acclaimed as India's Funding Guru. This literary masterpiece is not just a guide — it is a deep dive into the art and science of fundraising, encapsulating a decade of hands-on experience helping over 500 businesses secure the capital they need to grow.
At the heart of this book lies an unparalleled treasure: The 27 Laws of Fundraising. Born from Bajpai's wealth of experiences across the full spectrum of business funding — from INR 5 Lakh seed investments to INR 50 Crore growth rounds — these laws are destined to illuminate the path for aspiring entrepreneurs navigating the intricate corridors of capital acquisition.
The book combines memoir with masterclass, weaving personal stories of challenges, failures, and breakthroughs with practical frameworks that readers can apply immediately to their own fundraising efforts. Each law addresses a specific aspect of the fundraising journey — from mindset preparation and investor psychology to execution strategy and relationship management.
Early adopters on Amazon have already hailed the 27 Laws as revolutionary, praising the book's unique fusion of passion and strategy that mirrors Bajpai's signature approach to finance. Whether you are a first-time founder seeking seed capital or a serial entrepreneur raising your next growth round, Rise and Thrive provides the intellectual framework and practical tools you need to succeed.
What You'll Learn
01The 27 Laws of Fundraising
The complete framework for raising capital at any stage — from understanding investor psychology and building your pipeline to negotiating terms and closing deals. Each law is backed by real case studies from Bajpai's decade of funding facilitation.
02The Entrepreneurial Warrior Mindset
How to develop the mental resilience, strategic patience, and calculated risk-taking ability that separates successful entrepreneurs from those who fail. Drawn from personal experience of building 8 ventures across 3 countries.
03Navigating India's Funding Landscape
A comprehensive map of every funding option available to Indian entrepreneurs — bank loans, government schemes, angel investment, venture capital, private equity, NBFCs, Vulture Funds, and more.
04From Funding Winter to Funding Renaissance
How the dynamics of funding in India are changing, creating unprecedented opportunities for prepared entrepreneurs. What the shift means for your business and how to position yourself to benefit.
05Building a Fundable Business
The fundamentals that make businesses attractive to investors and lenders — unit economics, financial discipline, market positioning, team building, and the art of telling your business story.
What the Press Says
“Rise and Thrive is not just a guide, but a deep dive into the art and science of fundraising. These 27 laws encapsulate Bajpai's journey and the unlocked secrets.”
— Entrepreneur Magazine
“At its core lies The 27 Laws of Fundraising, a treasure trove of insights born from Bajpai's wealth of experiences. This literary masterpiece aims to illuminate the path for aspiring entrepreneurs.”
— Business Standard